52 checks · 8 categories · Free

How does your Shopify store score?

A Shopify-specific audit covering SEO, AI search readiness, Core Web Vitals, content quality, and platform health. Built by Swanky for the stores we work with. Free to run.

Fast scan in 30 seconds, deep crawl + PDF report ready in about 2 minutes. No signup.

What we audit

Eight categories, fifty-two checks

Specific to Shopify. Each check is a pass/warn/fail with a fix you can act on. No vanity metrics.

0122 pts

Technical foundations

robots.txt, sitemap.xml, HTTPS, canonical tags, mobile viewport, Lighthouse Performance, JS runtime, page weight

0220 pts

AI readiness + GEO

llms.txt, llms-full.txt, AI crawler allowlist, agentic-shopping eligibility, FAQ markup, AI Overview signals

0318 pts

On-page SEO

title and meta uniqueness, heading hierarchy, schema.org coverage, image alt text, Open Graph, internal linking

0413 pts

AI writing detection

vocabulary density, rule of threes, em dash overuse, negative parallelism, vague importance, summary phrases, marketing superlatives, formatting overkill

056 pts

Blog quality

post word count, publishing cadence, author attribution, blog-to-product internal links

067 pts

Product copy quality

description length, spec data, review count, generic filler, false-range patterns

074 pts

Trust + conversion

policy pages, contact visibility, cookie compliance, broken resources, payment badges, accessibility

0810 pts

Shopify platform

Online Store 2.0 detection, theme identification, Shop Pay, sales channels, Markets, app bloat, review system, metafield-driven PDPs, Shopify Magic copy detection

What we don't audit

Where the audit ends

Being honest about scope is more useful than pretending the tool does everything.

Not a security audit

We don't scan for XSS, SQL injection, or vulnerable apps. Use a real security review for that. We do flag mixed-content HTTPS issues because they show in the audit, not because they are the audit.

Not a code review

We never see your Liquid templates, theme code, or app source. We work from publicly accessible HTML and JSON-LD. The audit can't catch bugs in code we can't read.

Not paid-app advice

We detect which review system, sales channels, and theme apps are installed. We don't tell you which apps to buy. App stack decisions involve trade-offs only your team can weigh.

Not legal or tax advice

Cookie banner check is a heuristic, not a GDPR compliance verdict. Policy page detection looks for presence, not legal sufficiency. Get a real lawyer for real legal questions.

How it works

Two passes, both useful

01

Drop a domain

Any public Shopify store URL. No login, no account. We don't need access to your admin.

02

Get the fast scan

About 30 seconds. We crawl your homepage and a sample of products, collections, and blog posts. Score and grade displayed inline.

03

Deep report + PDF

Continues in the background. Crawls up to 30 sample pages, runs all 52 checks plus the Haiku authenticity pass, generates a PDF. The result page auto-refreshes.

Ready to score your store?

Scroll back up. 30 seconds.